- FOR ZERO EMISSIONS BEFORE 2050 -
OPPORTUNITY OF OUR GENERATION
PROBLEM STATEMENT: HOW WILL THE GLOBAL SOUTH FEED
10 BILLION PEOPLE WHILE BEING OFF CARBON BY 2050?
WHY WE DO IT
In the next 30 years, the global demand for food will increase sharply. Brazil and Latin America will continue depending on a growing Agribusiness. If we cannot find ways to produces more food with drastically less resources, then our environment will degrade and our Biosphere will collapse, including our precious Amazon Rainforest. If we lose the world’s biggest forest, there is no way to prevent a climate disaster. Therefore, it is urgently required that we find ways to bring in harmony socioeconomic prosperity and natural protection. Agroforestry, Regenerative Agriculture, Biodynamic Farming, and Carbon Farming are promising and nature positive approaches, but they need innovations and new technologies to become economically efficient.
HOW WE DO IT
Brazil is the global leader in Tropical Agriculture and has a flourishing Agritech innovation. It is the ideal “Hub” for the Global South. In Collaborative Ecosystems between local Startups, foreign Technology, Academia and Public entities we see the ideal blueprint model for solving the climate challenges.
WHAT WE DO
We are a service partner, which helps foreign Agritech firms to get a faster, cost-efficient and successful presence in Brazil and Latin America. We do this through Consulting, Business Development, R&D for local adaption and Co-Investing in local Business Ventures. Become part of these Collaborative Ecosystems.
Swiss Global Enterprise Expert
MIT Alumni for Climate Action - Group Leader
Michael was appointed as Leader of the Working Group Climate Justice at the MIT Alumni for Climate Action, a non-partisan group of scientists and business leaders working to respond climate change.
Michael EMBRAPA Expert for Artificial Intelligence for Agriculture
Michael, an MIT Data Scientist, became a keynote speaker and expert for Artificial Intelligence in Agriculture by Embrapa. Access the entire speech here.
OUR FLAGSHIP PROJECTS
EMBRAPA GRAPE MODEL
Pest and spraying forecast model for Grape farmers in Brazil. EMBRAPA develops the Entomology, Pessl Instruments (AT) delivers the IoT and Drones and Drawdown labs the Data Science and Software. Development.
Carbon Farming can be positive for all, environment social and business. Our Project includes these three aspects, but is still in STEALTH MODE.
Education its customers is the key success factor for each Agritech company. We develop the E-Learning Platform including content, Videos (ES+PT) and Platform for a European Agritech company.
For more Cases, please contact us.
THIS IS OUR PLAN
Brazil is the Arena where the Game against Climate Change is being played
In the next 30 years, the global demand for food will increase sharply. Brazilian, and more broadly the Latin American economy will continue depending on a flourishing Agribusiness. This sector will determine the political priorities. If we cannot find ways to produces more food with drastically less resources, then our environment will degrade completely. If we cannot find ways to bring in harmony socioeconomic prosperity and natural protection, then our Biosphere will soon collapse. The most prominent victim will be the Amazon Rainforest. This Biome stands at the brink. But if we lose the world’s biggest forest and natural habitat, there is no way to prevent a climate disaster. And if we are unable to prevent this from happening in Brazil, we cannot expect to prevent it in less developed nations, especially on the African continent.
Brazil as an Innovation Hub for the Global South
Our farming practices are archaic and against nature’s fundamental principles - standardizing all processes, working on large scales and treating Biology as it would be death matter – as it would be an assembly line. The answer to these challenges are new, ‘nature-positive’ farming practices, such as Agroforestry, regenerative tropical agriculture, Organic and Biodynamic Farming, Carbon Farming and Bioenergy. Yet, these segments need breakthrough innovations and new technologies to become more economically efficient and being able to feed the world. This is where Brazil, as a global leader in Tropical Agriculture, excels with over 1000 Agritech Startups. Hence, any Agritech business, which wants to make an impact in the world, needs to be present in Brazil. The country is the ideal ‘hub’ for global south as the year-round warm climate and working agriculture allows to collect data, test models and develop 3 times faster than in Europe. Collaborative ecosystems and lasting partnerships between European high-tech components, Brazilian start-ups Academia and public support are the ideal setting to face this challenge and our Blueprint model.
BE PART OF THE SOLUTION
We help you to start early, cost-efficient and the right way in Brazil and South America
No company of the world can solve this challenges by itself. To be competitive in a market with over 1000 Startups, European companies need to engage in local partnerships. Therefore, the problem specific Partnership is the first model we propose. We have very positive experience with the EMBRAPA and Private Public Partnerships.
However, as a start-up or medium-size technology company focused on R&D and production you may have limited resources to invest in foreign market development. We are a niche consulting and service partner, which fills exactly this gap. Our services are:
Consulting in terms of Market entry, local technology and strategy
Development of new business models for the local market
R&D for the local adaption, i.e. filling the local offer gaps
Co-Investing and Co-developing new Business Ventures with partners.
In one sentence, we help you to start very early and cost-efficient in the Brazilian market with all activities needed. What sets us apparat is the combination of highly qualified core people with a cost-efficient local operation structure.
The Benefits for Different Players
European technology manufacturers benefit by getting their products integrated as core-technologies in solutions, which enjoy a wide support and acceptance on a local level. They also ‘locally finish’ their products without significant cost.
European Agritech Startups benefit from an early foothold in a key market with activities, which would otherwise not be possible. They also learn fast with the local markets and develop better products.
Startup Investors and Venture Capital firms benefit from an advisory partnership and a ‘secret weapon’ to kick-start their startups.
No matter what your background and objectives are, the most important thing is to find and set-up a compelling business model for the local community. Once this is done, your success is a logical consequence. This is where we help you.
OUR VISION - DRAWDOWN ECONOMY
Mission Leads Business - We help Ventures whose Mission we share
THE PARTNER TEAM
Influential Publications & Studies
Brazilian Farming, the Amazon and European Politics
Why French Roosters could be Dangerous for our Climate. A fact-revealing article about the role of Brazilian Farming, the Amazon protection contextualize to European politics, climate justice and Free trading.
Data Science in Agritech: Being approximately right or exactly wrong
Michael becomes official EMBRAPA Expert for Artificial Intelligence in Agriuclture
Michael C. Rubin, Co-Founder of Drawdown Labs becomes an official Expect for Artificial Intelligence for EMBRAPA (Brazilian Argiculture Research and Development Institute). Watch Michael's presentation about the status quo, limitations and the roadmap of Artificial Intelligence in Brazilian Agriculture on the official EMBRAPA Youtube channel:
DRAWDOWN LABS becomes Expert Partner and Lead Author for SWISS GOVERNMENT
DRAWDOWN LABS is lead Author in a comprehensive Report about Digital Agriculture in Brazil, done my the SWISS GOVERNMENT. The report lays out the current technical, ecological and market situation and identifies opportunities for Swiss Technology companies. We were also appointed as Domain Experts in Digital Agriculture Brazil for the Swiss Government.
MIT Alumni for Climate Action
Michael, a graduate from the Massachusetts Institute of Technology, was appointed as Leader of the Working Group Climate Justice at the MIT Alumni for Climate Action, a non-partisan group of scientists and business leaders working to respond climate change. Michael's main mission is to close the gap between science and small/midscale businesses and supporting the adoption of cutting-edge technologies by rural, marginalized and poor communities around the world.